Wallrock Thermal Liners for a Building's Energy Efficiency

The Wallrock thermal liners have been used for the past few years but had remained an undisclosed breakthrough to the world. These wall coverings are manufactured with the aim to offer multiple benefits to their users. On top of the features' list is an energy-efficient thermal insulation to your buildings. In addition to this, these coverings give a stylish look to your existing rough plaster or textured wall surface by converting it to a smooth and plain surface. A few other features include soundproofing, damp fixation, and mold resistance.

Wallrock thermal liners carry the following benefits (but are not limited to these only);

  • A fast room cooling or warming with minimum energy consumption
  • A good fire rating
  • Free of any undesirable plastics like PVC / fiberglass
  • Hide the rough surfaces
  • Return a smooth and plain surface, ready for paint or other wallpapers
  • Induce an essence of breathing to your walls
  • Overcome the molds and dumps

The technology was originally developed for the automotive and space industry. To offer you the best of all the above-mentioned features, we have added more value to the existing technology by using our research and experience. A detailed explanation of working mechanisms for the above-mentioned features is presented below.

Saving the Energy:

If the rooms are lined with the Wallrock thermal wall covering, these are actually capable of reflecting warm air from walls back to the room environment. So the highest amount of heat is present to warm up your room consuming less amount of energy. The warm-up time is also reduced up to 65% as compared to same for the rooms with no such liners. If an automatic control of the heating system is utilized (ie using a thermostat), this will act as a booster for energy-saving.

Now let us see that what happens if there are no such covers on your room walls. Your heating system will initially heat the room walls themselves, and only after that, the room air can be warmed up. One might think about what magical property does these thermal liners possess? These actually give a thermal insulation between room air and wall so act as a cold reservoir for your heat energy. So the wall covering quickly warm up your room to a comfortable temperature. This energy-saving feature is also effective for the buildings equipped with ETICS (External Thermal Insulating Composite Systems).

To give you an idea, if a conventionally designed room takes about 100 minutes to warm up its air to 21 degree Celsius, the same warmth can be achieved in only 25 minutes by just adding these thermal wall coverings.

Mold Resistance:

You probably know that the room walls possess a lower temperature than the ambient room temperature, this welcomes the mold formation. This is the reason mold formation is more common for a rooms' outer walls as well as those near windows and doors. This affinity towards mold formation is due to condensation of warm room air over the colder walls. Such walls are actually pronounced to mold formation.

The Wallrock thermal wall covers provide the best solution to such problems. These permeable coverings offer an insulation between walls and room air, thus reducing condensation, moisture and mold formation.

Sound Proofing:

These thermal liners are capable of absorbing noise with a higher degree so rewarding you with an acoustically pleasant room environment. Even with an unpainted or uncoovered covering, the audible sound is absorbed to a factor of 0.02. This factor is equal to the performance of a velor carpet with 5 mm thickness for acoustic absorption.

Crack and Texture Coverage:

These liners are made up of flexible elastic fibers, and their thickness is capable of covering the class A and class B cracks in the wall surfaces. In addition to this, these are also capable of hiding the low to medium level textures on wall surfaces without any need of pre-levelling.

Now let's come to the specific point. If you need a high-quality thermal wall covering, we recommend you to choose the Wallrock KV600 thermal liner. It is actually an improved version of an existing thermal fiber liner backed with a novel thermal insulation material. The thickness is reduced to 25% of the conventional wall liners but benefits are almost doubled. You will not only get a quick warm up of your room but also this will save the heat energy to a greater extent thus reducing your utility bills.

In summary, the 3.2 mm thick KV600 is a highly durable wallrock thermal wall covering , which offers you mold and damp resistance, cracks coverage and sound proofing to a high extent as compared to conventional coverings.

Education: The Military's First and Best Line of Defense

The idea now prevalent among some defense officials that formal classroom-based education is either expendable or unnecessary flies in the face of millennia of historical precedent. Brilliant strategists and military leaders not only tend to have had excellent education, but most acknowledge the value and influence of their mentors. The roll call of the intellectual warriors is sometimes the best argument in support of training armies to think: Alexander the Great, Julius Caesar, Napoleon Bonaparte, Robert E. Lee, Erwin Rommel, George Patton, Chester Nimitz.

In stark contrast we can cite familiar military leaders whose educations were, we say, lackluster: the Duke of Wellington (he beat Napoleon – barely – after a slugging 7-year campaign), Ulysses Grant, George Custer, Adolph Hitler, Hermann Goering, Josef Stalin, Mao Tse Tung, Manuel Noriega. For these men, military victories were often a matter of luck over tactics, overwhelming force over innovative planning, and soldiers more fearful than their masters than of the enemy.

I am a moderate, neither "red" nor "blue," with leanings in both camps. I firmly resist a draft, but support (and was once part of) ROTC. When I read that Columbia University had voted overwhelmingly to ban the Officer Officer Training Corps from returning to the campus, I felt that the concept of academic freedom itself had been violated. It is not the university's place to impute value judgments or decision on moral issues. Instead, universities were intended to be places where minds could visit among a broad range of viewpoints, hopefully to pick and choose the best parts from among them. By banning a campus ROTC contingent, Columbia has denied students that choice, and as an academic I am ashamed for them.

ROTC has much to offer university students, including (sometimes especially) those not enrolled as officer candidates. As a thirty-something graduate student working on my master's degree, I enrolled and participated in two ROTC history classes being taught by a multi-decorated Marine colonel, himself a holder of a master's degree in history. The things I learned about military implications of the battles we studied, the social effects of each decision, and the pains taken by most leaders to secure better materiel and intelligence for their troops far exceeded anything taught in the history department's coverage of the same incidents. It was from that extraordinarily patriotic US Marine career officer that I learned, for example, that during the War of 1812 the US invaded Canada and, when it discovered it could not succeed, burned the national Parliament buildings. It was for that last action that British soldiers later pressed on to Washington and set fire to the US Capitol and White House.

Does any of that make a difference? Indeed, I think it is crucial to national survival that soldiers and the public know the big picture behind events that becoming rallying later later. After 9/11, a precious few people asked the loaded question, "what have we done to incur this attack?" The overwhelming response was to stifle such questions – the US were the good guys, and those religious fanatics were angry because they were jealous of our luxury and wealth – and simply treat the attackers as nameless, inhuman enemies. There was no question allowed as to what the real problem might be, only that the US must attack them and annihilate aggression. But what competent physician, I ask, treats only a symptom but ignores the cause of the disease? According to numerous studies mandated by the UN and other agencies, the most important change that would most work towards eliminating poverty and war would be the universal access of women to an education.

We may "Remember the Alamo," but how many recall that Texas was either part of the US then, nor was it trying to become a state. It was seeking independence as a nation so it could maintain slavery, which Mexico had outlawed. When we "Remember the Maine," do we also recall that the ship was probably sunk by an engineering problem, and not from Spanish sabotage? That the war was pushed by US hawks and newspaper magnate William Randolph Hurst, knowing that a war would greatly boost newspaper sales? We must learn from history, because we are already doomed to repeating it. The 9/11 attack was carried out out predominately by Saudi Arabs, but the US response was to attack Iraq. Despite a preponderance of evidence that Iraq had nothing to do with 9/11, the American public still preferred the fabrications about anthrax attacks, WMDs, and terrorist training camps.

So what of military plans to merely enlarge the distance learning programs to replace classroom instruction? As a career teacher, I risk sounding like a ludite when I disparage distance learning. In my experience, there can be no substitute for a human-to-human interaction, where ideas can be immediately sorted, argued, and revised. Seeing the emotional expression of classmates when one discusses controversies ranging from "just wars" to the use of nuclear weapons to the pros and cons of a given policy simply can not be part of an electronic lesson. There is simply no substitution, for example, to having a combat veteran point out "I was there" in a class when another student has presented the sanitized version of a controversial event. That level of emotion will not come through a cable modem. We are already becoming extremely dependent upon the impersonal Internet, so how much more non-human contact can possibly be good for our psychological, especially empathic, development.

Historically, one of the first tragedies of war – after truth and diversity of opinion – is basic humanity. In wars, our soldiers do not kill Germans, French, British, Indians, Japanese, or Vietnamese people. Almost from the beginning, they instead fight krauts, frogs, limeys, savages, nips, or gooks. How much more difficult is it for a poorly educated soldier to understand the enemy when the enemy has been made subhuman? How, perfectly, can the war be won and, more important, peace maintained if we can not understand (but not necessarily agree with) the enemy?
It is unfortunate that the senior military officers so often bring the brunt of public hostility for actions made by civil authorities. The present administration is among the most academically impoverished in US history, while the senior officers are among the most highly educated. While it is true that some soldiers actually enjoy combat, the vast majority would welcome, nay embrace, a career of unbroken peace. The intelligent career soldier trains to protect that which he or she most values, knowing that wars are inevitable. Most pray that they need never fight, but stand ready to put their lives on the line should the rest of us need protection. Rather than reduce, compromise, or restrict education to these defenders, I would argue instead that they all receive free access to our universities and colleges. The academic world needs to get behind a unified message: education is not a privilege; It is the first and best line of defense.

All About Online Shopping

Identification

The process of online shopping is really easy. It allows people to shop for products and services from the comfort of their own home with the help of a computer and internet connection. A person can visit an online retailer and purchase an item with their credit card. The products or services are then delivered to the address that was provided. With a growth of 33% in 2005, online shopping is continuing to gain popularity all over the world.

Benefits

There are a number of benefits attached to online shopping. The most important advantage is that of convenience. Customers can buy whatever they want during breaks at work or while they are at home without going into crowded malls. Online shopping allows people to shop at any time of the day. One can also book mark a page and come back when they think that the time is right without feeling rushed.

Warning

Always make sure that you are shopping on websites that are legit. You can do so by looking up their names in the Better Business Bureau database. Be careful of phishing. Make sure that the website is secure by ensuring that the address starts with ‘https’. Only give out information about your credit card once you are sure that it is secure. Try and use a credit card as opposed to a debit card or checking account as it is easier to have the theft stopped as compared to the other two alternatives.

Considerations

Don’t get carried away with the cheap rates that you are getting online, as they may pad up process in the shipping. So, be careful and ensure that you double check the shipping rates and compare them with postal rates from UPS, Unites States Postal Service or FedEx. Also, make sure that you do not over pay your shipping charges and look for other details like cancellations, return policy etc. Make sure that you have the contact information of the online retailer in case you have any questions or want to track your shipment.

Types

Today, you can buy absolutely anything online. People buy groceries, food products, medicines and even herbal remedies. The most popularly bought products online are books. According to an online article by Nielsen in January 2008, 41 % of internet users bought books online. Clothing, DVDs, electronics, games and tickets are a few other things that are popularly bought through the online medium.

10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide — and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I’m always stunned to hear about a business that STILL hasn’t started to take advantage of email marketing strategies.

If you’re stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started…

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information — such as an authoritative eBook — will help them get to know and trust you. Once you’ve established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software… whatever you think your subscribers would like!

Email marketing strategy #2: Encourage repeat visits by announcing regular specials

Once you’ve started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site — and turn them into regulars who will buy from you again and again.

Email marketing strategy #3: Host “Customer Only” events

Suppose you own a restaurant, and you’ve been collecting your customers’ email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers — and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy #4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you’re a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy #5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they’re not expecting.

Email marketing strategy #6: Offer electronic “loyalty coupons”

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy #7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale — and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes — and the result was a direct profit of $74,000!

Email marketing strategy #8: Encourage “Send to a Friend” referrals

Email is a great way to encourage referrals because it’s easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy #9: Deliver your product electronically

Suppose you’ve written a book and you’re currently selling paperback copies through your site for $29 each. By creating a digital version of your book — which is WAY easier than you’re probably thinking — you can simply email it to your customers.

And since you won’t have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy #10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic — and just about everyone is — then you’ve got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you’ll be thinking of all kinds of new strategies yourself!